SEO & Marketing
What Is AEO? Answer Engine Optimization Explained
AEO means answer engine optimization: getting your business found, understood and cited in AI answers. Here's how it com
The Blog
SEO & Google Ads Insights
Practical guidance on Local SEO, Google Ads, and growing dental & local service businesses.
20 articles
SEO 
SEO SEO & Marketing
Google Business Profile for Dentists: Settings That Matter
The Business Profile settings that matter most for a dental practice, in the order I check them, with what Google's own
SEO SEO & Marketing
Google Search Operators: The Current List, With What Still Works
A current list of Google search operators, split into the ones Google documents, the unofficial ones that still work, an
SEO SEO & Marketing
How to Get More Google Reviews: A Compliant Guide for Dentists and Home Services
Ask every customer soon after the visit or job, send your Google review link, and reply to what you get. Here's the step
SEO SEO & Marketing
How to Rank in ChatGPT: A Step-by-Step Guide for Local Businesses
ChatGPT doesn't have ten fixed positions, and nobody can guarantee you a spot. Here's how it finds local businesses, acc
SEO SEO & Marketing
Best Rank Tracking Software in 2026 (Incl. Local Rank Trackers)
A practitioner's comparison of keyword rank tracking software, including which tools handle local, ZIP-level and Map Pac
SEO SEO & Marketing
Building High-Quality Backlinks for SEO: A Step-by-Step Guide
High-quality backlinks are an essential element of SEO success. Unlock the potential of high-quality backlinks and impro
SEO SEO & Marketing
How to Exclude a Website from Google Search (Every Method)
Type -site:example.com after your search to hide a whole website. Here's how to exclude several sites, subdomains and fo
SEO SEO & Marketing
How to Exclude Words from Google Search (and Fix It When It Fails)
Put a minus sign directly before a word to drop it from Google results. Here's how to exclude phrases, several words and
SEO SEO & Marketing
How to Check If a Link Redirects (7 Free Ways, Including Bulk)
Paste the link into a redirect checker, or run curl -sIL in a terminal, to see every hop and its status code. Here are 7
SEO SEO & Marketing
Google Search by Filetype: How to Find PDFs, Docs and Spreadsheets
Add filetype:pdf (or docx, xlsx, pptx, csv) to any Google search to see only that file format. Here's the syntax, the fi
SEO SEO & Marketing
Local SEO Strategies: How to Rank Higher in Local Search
Google ranks local results on relevance, distance and prominence. Here are eight local SEO strategies that work on the t
SEO SEO & Marketing
The Ultimate Guide to On-Page Optimization for SEO Success
On-page optimization is essential to improving your website's SEO. Learn unique techniques and best practices to optimiz
SEO SEO & Marketing
The importance of keyword research for SEO
Keyword research is a crucial part of SEO, and our comprehensive step-by-step guide will help you master it & improve yo
SEO SEO & Marketing
SEO Basics: Beginner’s Guide to SEO Learning
Unlock the secrets of SEO and boost your website's visibility. This in-depth beginner's guide covers all the basics of S
SEO SEO & Marketing
The Latest SEO Trends and Updates
SEO trends that matter for local businesses: AI answers, helpful content, page experience, and Google Business Profile.
SEO SEO & Marketing
SEO Website Migration Checklist
The SEO website migration checklist is always remembered by all website owners. Here is a full blog about the website mi
SEO SEO & Marketing
PPC Basic: The Ultimate Guide to PPC Marketing
Learn the basics of running successful PPC campaigns, from keyword research to ad creation, with our beginner's guide to
SEO SEO & Marketing
Google Business Profile Optimization Guide for Local SEO
Optimize your Google Business Profile for local SEO: categories, reviews, photos, and the details nearby customers see.