Google Ads management for dental practices

Stop burning
your ad budget.
Start booking patients.

Most dental accounts leak 40–60% of spend on the wrong searches and weak landing paths. I structure Search campaigns around high-value procedures, tight negatives, and tracking — so every pound works toward booked appointments.

  • No long-term contracts — stay because ROI is obvious
  • High-intent traffic only — negatives built for dental waste
  • Call & form tracking — know exactly what fills your diary
  • Procedure-led builds — implants, Invisalign, emergency, cosmetic
Search campaignsOptimising
ROAS 4.8×
Cost / lead £38
Conv. rate +62%
dental implants [city] Exact 8.1% CTR
Invisalign near me Phrase 6.4% CTR
emergency dentist [city] Exact 11.2% CTR

Budget goes to searches that can actually book — not curiosity clicks.

Scroll
The real problem

Why most dental ads waste your money

Six patterns I see on almost every audit — fix these and cost-per-lead usually drops fast.

🎯
Bad keyword selection
Broad match and one-size campaigns pull "what is a filling" traffic instead of people ready to book implants or Invisalign in your city.
📄
Poor landing pages
Clicks go to the homepage or thin service pages — no clear offer, proof, or click-to-call above the fold, so quality score and conversions suffer.
🚫
No negative keyword hygiene
Ads show for jobs, DIY, free NHS, and unrelated queries. Without a living negative list, budget bleeds every week.
🌙
Blind ad schedules
Running 24/7 when your team only converts during set hours wastes spend and trains the algorithm on bad data.
📵
No conversion tracking
Without calls and forms attributed to keywords and ads, you're optimising in the dark — and scaling the wrong things.
📊
Set-and-forget management
Search terms, auction pressure, and competitors shift weekly. Accounts that aren't reviewed leak budget quietly.
What you get

Full-service Google Ads management
built for dental practices

Strategy, build, tracking, and ongoing optimisation — so you stay focused on patients, not platforms.

Keyword research
Procedure- and city-level intent maps: implants, Invisalign, emergency, cosmetic — matched to match types that protect margin.
Ad copy & extensions
Headlines and descriptions that reflect real patient concerns, plus sitelinks, callouts, and structured snippets that lift CTR.
Conversion tracking
Calls, forms, and bookings wired into Google Ads with clear primary actions — so optimisations follow revenue signals.
A/B testing
Controlled tests on ads and landing page variants — iterate toward lower CPL and higher booking rate.
Performance monitoring
Daily checks on spend pacing, search terms, auction shifts, and quality score — not a monthly PDF and silence.
Monthly reports
Plain-English summaries: spend, leads, CPL, ROAS, and what we changed — plus next month's priorities.
Targeting

High-value dental procedures I target
for maximum ROI

Budget follows intent and margin — not every procedure deserves the same bid or message.

🦷
Dental implants
Highest LTV focus
😁
Invisalign
Strong demand
Veneers
Premium cosmetic
🩺
Root canals
High urgency
🌟
Teeth whitening
Volume driver
🚨
Emergency dental
Same-day intent
💎
Cosmetic smile design
Premium consults
👨‍👩‍👧
Family & general
Recurring value
Client results

Real Google Ads results
for real dental practices

Active accounts — your market will vary, but this is what disciplined structure and optimisation typically unlock.

4.8×
Return on ad spend — implant focus
Implant specialist · Houston, TX
−62%
Lower cost per lead after restructure
General practice · Atlanta, GA
+62%
Conversion rate lift (same spend)
Cosmetic clinic · Los Angeles, CA
$38
Avg. cost per new-patient lead
Orthodontic practice · Denver, CO
3.2×
More Invisalign bookings from Search
Family practice · Nashville, TN
$0
Wasted spend on junk queries (post negatives)
Emergency practice · Portland, OR
Process

From budget to bookings — how I do it

Transparent stages so you always know where your budget is going.

1
Audit & discovery
Account (or market) review, competitor ads, wasted spend, and a clear plan before budgets scale.
2
Build & tracking
Procedure-led campaigns, negatives, ad copy, extensions, and full conversion measurement.
3
Launch & optimise
Controlled go-live, search term mining, bid and schedule tuning, device/geo refinements.
4
Report & scale
Monthly ROI view — double down on winners, cut losers, expand to new procedures or locations.
FAQ

Questions about Google Ads management

Straight answers before you commit ad spend.

Book a call →
It depends on your city and procedures. Many single-location practices need roughly £1.2k–£3k/month in media to learn and compete; tighter or premium markets can need more. I recommend a spend range after audit — never a blind upsell.
Yes — a fixed monthly management fee for build, optimisation, and reporting. I don't take a % of spend; that keeps incentives aligned with your CPL and bookings.
Leads can start within days, but the first 4–8 weeks are learning and cleanup. Most accounts stabilise into strong CPL by 60–90 days with consistent optimisation.
Yes — often the fastest wins. I start with a free review, fix structure and negatives, then rebuild tracking where it's broken.
Google Search is my core — highest intent for dental. I can advise on Meta, but I won't pretend to be a full-time Meta buyer if your budget needs a specialist there.

Your ad budget is either working
or wasting. Let's find out.

Free account review: where spend goes, what's broken, and what to fix first for more booked patients.