Google Ads Management for Dental Practices

Stop Burning
Your Ad Budget.
Start Booking Patients.

Most dental Google Ads accounts waste 40–60% of their budget on irrelevant clicks. I build and manage campaigns that target the right patients — people actively searching for your specific procedures — and turn clicks into booked appointments.

💰 $2M+ Ad Spend Managed 🦷 150+ Dental Clients Served 📊 Average 4.2× Return on Ad Spend 🔒 No Long-Term Contracts
Get a Free Ads Account Review → See ROAS Results
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The Real Problem

Why Most Dental Ads
Waste Your Money

These are the 6 most common issues I find when auditing dental Google Ads accounts — and they're costing practices thousands every month.

🎯
No Procedure-Level Targeting
Running one generic campaign instead of separate, tightly targeted campaigns for implants, Invisalign, whitening, and emergency dental.
🔍
Broad Match Keywords
Appearing for searches like "what is a dentist" instead of "dental implants [city]." Broad match burns budget on searchers who will never book.
🚫
No Negative Keyword Lists
Without dental-specific negative keywords, ads trigger for "dental assistant salary," "DIY tooth repair," and other zero-intent searches.
📄
Sending Traffic to the Homepage
Patients who click an implant ad and land on a generic homepage bounce immediately. Every service needs a dedicated, high-converting landing page.
🌙
Running Ads 24/7
Dental practices don't answer calls at 3am. Running ads outside business hours — or outside your booking radius — is pure waste.
📵
No Call Tracking
Without call tracking, you have no idea which ads, keywords, and campaigns are actually generating booked appointments — so you can't optimise.
What's Included

Full-Service Google Ads Management
Built for Dental Practices

I handle every aspect of your Google Ads — from strategy to setup to daily optimisation. You focus on dentistry. I focus on growth.

🔬
Account Audit & Competitive Research
Full audit of your existing account (or build from scratch), competitor ad analysis, and a clear strategy before a single pound of budget is spent.
🏗️
Campaign Architecture & Setup
Separate campaigns for each high-value procedure — implants, Invisalign, emergency dental, cosmetic, etc. — with tightly themed ad groups and intent-matched keywords.
✍️
Conversion-Focused Ad Copywriting
Compelling ad copy that speaks directly to patient pain points and procedure intent. A/B tested regularly to maximise click-through and conversion rates.
📞
Call Tracking & Conversion Setup
Full conversion tracking — form fills, phone calls, online bookings — so you know exactly which ads are generating appointments, not just clicks.
⚙️
Ongoing Bid Management & Optimisation
Daily and weekly bid adjustments, search term reviews, negative keyword updates, and A/B testing to continuously improve your cost-per-lead.
📊
Monthly Performance Reports
Clear monthly reports: spend, clicks, cost-per-click, leads generated, cost-per-lead, and estimated ROI — in plain English, not agency-speak.
Procedure Targeting

High-Value Dental Procedures
I Target for Maximum ROI

Not all dental procedures are equal from an ads perspective. I focus budget on the procedures with the highest patient lifetime value and the strongest search intent.

🦷
Dental Implants
Highest LTV procedure
😁
Invisalign / Clear Aligners
Strong patient demand
✨
Teeth Whitening
High search volume
🚨
Emergency Dental
Urgent, high-intent traffic
💎
Veneers & Cosmetic
Premium patient value
👨‍👩‍👧
Family & General Dentistry
Recurring patient value
🦴
Bone Grafts / Oral Surgery
Specialist targeting
😴
Sedation Dentistry
Anxiety-patient audience
Client Results

Real Google Ads Results
for Real Dental Practices

These numbers come from active dental accounts I manage. Every practice is different, but these results are representative of what proper campaign management delivers.

4.8×
Return on ad spend for implant campaigns
Implant Specialist — Houston, TX
-62%
Reduction in cost-per-lead after account restructure
General Dentistry Practice — Atlanta, GA
+280%
More patient enquiries with same ad budget
Cosmetic Dental Clinic — Los Angeles, CA
$38
Average cost-per-new-patient-lead (down from $147)
Orthodontic Practice — Denver, CO
3.2×
Increase in Invisalign bookings from Google Ads
Family Dental Practice — Nashville, TN
$0
Wasted spend on irrelevant searches (after negative keyword cleanup)
Emergency Dental Practice — Portland, OR
My Process

From Budget to Bookings — How I Do It

A structured, transparent process so you know exactly what's happening with your ad spend at every stage.

1
Free Account Review
I audit your existing campaigns (or assess your market if starting fresh), identify wasted spend, and present a clear improvement plan.
2
Strategy & Campaign Build
Procedure-specific campaigns, keyword research, negative keyword lists, ad copy, landing page recommendations, and conversion tracking setup.
3
Launch & Optimise
Careful launch with conservative budgets, then daily monitoring and optimisation — bids, search terms, ad schedules, and device targeting.
4
Report & Scale
Monthly report with clear ROI metrics. We scale what's working, cut what's not, and expand to new procedures or locations as you grow.
FAQ

Questions About Google Ads Management

Get clear answers before you invest your budget.

Ask Me Directly →
It depends on your market and procedures. A single-location practice typically needs a minimum of $1,500–$3,000/month in ad spend to generate meaningful results. For competitive markets like NYC, LA, or Chicago, $4,000–$8,000/month is more realistic. I'll give you a market-specific recommendation after reviewing your goals.
Yes — there's a separate management fee for my time and expertise. This is always transparent and agreed upfront. I don't take a percentage of ad spend; I charge a flat monthly management fee. This keeps our incentives aligned — I'm optimising for your ROI, not for you to spend more.
Unlike SEO, Google Ads can generate leads within days of launch. However, the first 30–60 days are the learning and optimisation phase — this is when the algorithm gathers data and I refine targeting. Most practices see strong, consistent results within 60–90 days of launch.
Absolutely. In fact, taking over an existing account is often where I add the most immediate value — identifying wasted spend and fixing structural problems. I'll do a free audit of your current account before we commit to anything.
My primary focus is Google Ads, where dental patients have the highest purchase intent. I can advise on Meta advertising strategy, but for day-to-day Meta management, I'll be honest and recommend a specialist. I'd rather give you the best result in my area of expertise than spread thin across platforms.

Your Ad Budget Is Either
Working or Wasting. Let's Find Out.

Free Google Ads account review — I'll show you exactly where your budget is going, what's working, and what changes will generate more booked appointments immediately.

Get My Free Ads Review → Learn About the Audit Process