A Google Ads Audit That Shows Where Your Budget Goes
A Google Ads audit is a line-by-line review of your ad account: what searches you're paying for, how the campaigns are built, whether calls and bookings are tracked, where the clicks land, and what happens to the leads. It shows where budget is being wasted and what to fix first. I review accounts for dental practices and home service businesses with read-only access, so nothing in your account changes, and you get written findings with a prioritized fix list, plus a call to go through them. I've worked in SEO and Google Ads for 14+ years, with 150+ dental & local service businesses served, and I helped scale two dental practices to $5M.
What the audit checks
Area
- Search terms
- Keywords and match types
- Negative keywords
- Campaign structure
- Conversion tracking
- Budgets and bidding
- Locations and schedules
- Ads and assets
- Landing pages
- Lead response
What I look at
- The actual searches you paid for, and how much went to searches that were never going to book
- Whether keywords are too broad for your services and area
- Gaps that let job seekers, DIY searches and services you don't offer into your auctions
- Whether high-value services have their own campaigns and budgets, or share one with cheaper work
- Whether calls, forms and bookings are counted, counted twice, or not counted at all
- Where money goes compared with the services you want more of
- Whether ads reach your real service area, and whether they run when nobody answers
- Whether the ad copy and assets match what people search for
- Whether clicks land on a page that matches the search and makes calling or booking easy on a phone
- How quickly calls and form leads from ads get a reply, from what the account and your process show
How it works
Read-only access. You add me to your Google Ads account with read-only access. Google's read-only level lets a user view campaigns and run performance reports but not edit campaigns (Google Ads Help).
The review. I go through structure, keywords, search terms, tracking, landing pages and lead response, using your account's own data.
Written findings and a call. You get the findings in plain English, with fixes ordered by how much they're likely to matter, and a call to go through them.
What you get
There's no obligation to hire me afterward.
A written report of what's working, what's wasting spend and what's missing.
A prioritized fix list you can hand to whoever runs your ads, or work through yourself.
A call with me to go through the findings and answer questions.
Google Ads audit or free audit?
| Google Ads audit (this page) | Free audit | |
|---|---|---|
| What it covers | Your Google Ads account only, in depth | AI answers, Google Maps and Business Profile, website conversion, an optional Google Ads check, and lead response |
| Access needed | Read-only access to your Google Ads account | None for most checks |
| Best for | Businesses already spending on Google Ads who want to know where the money goes | Businesses that want a broad view of where they're losing calls or patients |
Proof points
If you'd like me to run the account after the audit, see Google Ads management.
14+ years in SEO & Google Ads
150+ dental & local service businesses served
Helped scale two dental practices to $5M
No long-term contracts
Frequently asked questions
Do you need admin access to audit my Google Ads account?
No. Read-only access is enough. It lets me view your campaigns, settings and reports without being able to change anything, and you can remove it whenever you like.
How is this different from the free audit?
This audit is a deep review of your Google Ads account alone. The free audit is broader: it checks what AI answers say about your business, your Google Maps ranking and Business Profile, how your website converts, how fast you respond to leads, and includes an optional, lighter Google Ads check.
What do I get at the end of the audit?
A written report of what's working and what's wasting spend, a fix list ordered by priority, and a call with me to go through it.
Can I fix the problems myself after the audit?
Yes. The fix list is written so you, your team or your current agency can work through it. Some fixes take minutes, such as adding negative keywords; others, like rebuilding tracking or campaigns, take longer.
Do I have to hire you after the audit?
No. The audit stands on its own. If you'd like me to manage the account afterward, we can talk about it on the call.
What if my account is new or spends very little?
You can still get useful findings on setup, tracking and structure, but there's less search-term data to review. For a newer account, the free audit's broader check may be the better place to start.
Find out where your ad budget is going
Email hello@khalidhossen.com