Free Google Ads audit for dental practices

Find out where your ad budget
is really going.

Many dental accounts quietly burn a large share of spend on the wrong match types, weak negatives, and traffic that will never book. This audit maps the waste, the risk, and the fixes — in plain language.

🎯 Google Ads deep-dive 📋 Written + walkthrough 🔐 Read-only access only 🆓 No cost, no obligation
Audit snapshot
Irrelevant search termsHigh
Wasted ad spend (est.)Review
Conversion trackingGaps
Potential monthly savings
£1,250/ mo

Illustrative example — your report uses your live data.

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The audit

12 things I review in every
dental Google Ads account

A structured review — not automated fluff. Every item ties back to spend, intent, and booked patients.

01
🔍
Keyword match types
Broad vs phrase vs exact — where broad is leaking budget on non-clinical queries.
02
🚫
Negative keyword coverage
Gaps that let jobs, DIY, free NHS, and irrelevant geo into your auctions.
03
📊
Campaign & ad group structure
Whether high-value procedures have clean, themed separation for bidding and messaging.
04
✍️
Ad copy & extensions
RSAs, sitelinks, callouts, snippets — CTR and relevance vs competitors.
05
📄
Landing page audit
Message match, speed, mobile UX, and whether clicks land on pages built to convert.
06
📞
Conversion tracking
Calls, forms, and offline imports — is Google optimising toward real bookings?
07
💰
Budget allocation
Spend vs priority procedures; budget trapped in low-intent ad groups.
08
📅
Ad schedule & dayparting
Ads running when no one answers; missed peak booking windows.
09
📍
Geographic targeting
Radius, exclusions, and location bid adjustments for realistic travel time.
10
📱
Device & audience signals
Mobile vs desktop performance and inappropriate audience expansion.
11
🛡️
Brand & competitor SERP
Who shows on your brand and procedure terms; auction overlap risks.
12
📈
Quality score & auction pressure
Relevance vs CPC; where low QS is taxing every click.
Deliverables

A clear, actionable report —
not agency jargon.

You get priorities, numbers, and next steps — written so your team can act or brief an agency without guesswork.

  • Account health analysis across structure, tracking, and waste
  • Search-term & placement review (where budget actually went)
  • Competitor auction snapshot for your core procedures
  • 30-minute strategy call to walk through findings
Sample audit — findings summary
City Dental Care · ~£3.2k/mo ad spend
Irrelevant search terms
High volume
Wasted ad spend (est.)
Critical
Campaign structure
Needs work
Conversion tracking
Incomplete
Potential monthly savings
£1,250 / month
Based on observed leak patterns — validated on your live account.
40%
Avg. budget savings found (typical range)
3 days
Turnaround for full written report
100%
Data-driven — no template-only PDFs
How it works

Getting your audit is simple

Less than ten minutes of your time — I handle the heavy analysis.

1
Request your audit
Short form: practice name, market, and the best email for delivery.
2
Grant read-only access
Secure Google Ads link — view-only; nothing changes without your sign-off.
3
Manual expert review
All 12 sections reviewed by hand — not a generic auto-scan.
4
Receive your report
PDF write-up plus optional Loom-style video walkthrough — then the strategy call.

Your budget is either working for you —
or against you.

Know where you stand in a few days — free, no pressure. If the account is already tight, I'll say so clearly.

⏱ ~2 min to request · Report in ~3 business days · Read-only access