😁 Orthodontic Marketing

Fill Your Consult
Calendar With
Ideal Patients.

Orthodontic patients research extensively before booking. They compare practices, read reviews, and watch before/afters. I build your digital presence so that at every stage of their research, they're finding you — and choosing you.

😁 Invisalign Campaign Specialists 📍 300+ Page 1 Rankings 💰 $2M+ Revenue Generated 🔒 No Long-Term Contracts
Get Your Free Practice Audit → ← All Dental Specialties
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The Challenge

Why Orthodontic Practices Leave Revenue on the Table

Orthodontic treatment is high-value and high-intent. The patients who search for Invisalign or braces are often ready to start treatment — they just choose the practice they find first, trust most, and see the best results from.

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Invisalign ads competing on brand alone
If you're an Invisalign provider, you're competing against every other provider in your city on the same branded keywords. Without a differentiated strategy targeting specific patient profiles, you're just one of many options.
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Invisible for high-value procedure searches
Patients search 'Invisalign cost [city]', 'best orthodontist near me', 'clear aligners for adults'. If your practice isn't ranking for these, you're missing your most valuable organic traffic.
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Low consultation-to-start rate
Getting a patient into a consultation is only half the battle. If your website and consultation process don't build sufficient trust and urgency, patients leave to 'think about it' and never come back.
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No tracking of which keywords drive cases
Without proper analytics, you don't know which keywords and campaigns are generating started cases versus window shoppers. You can't improve what you don't measure.
The Strategy

Orthodontic Marketing That Fills Your Chair

I build a multi-channel strategy targeting patients at every stage: researching, comparing, and ready to book — with a clear path from first click to started treatment.

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Invisalign-Specific Campaigns
Dedicated Google Ads campaigns for Invisalign, clear aligners, and aligner brands — with ad copy, landing pages, and bidding strategies that convert browser to consultation booker.
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Local Maps & Organic Rankings
Rank prominently for 'orthodontist [city]', 'Invisalign [city]', 'braces near me' — capturing patients across all intent levels.
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Before/After Gallery & Social Proof
Systematic collection and publication of patient transformation stories that build the visual proof needed for a high-consideration purchase.
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Age-Specific Targeting
Adults seeking clear aligners require different messaging than parents researching braces for their teen. I build campaigns that speak to each audience with precision.
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Consultation-Optimised Landing Pages
Conversion-focused pages built around the orthodontic patient decision journey — free consultation offers, before/after galleries, and trust signals that reduce friction to booking.
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Case Start Attribution
Advanced tracking that connects your first click to the case that starts — so you always know your exact ROI.
Real Results

What My Clients Achieve

Real numbers from real practices. These results come from implementing the exact strategies outlined above — not from cherry-picked outliers.

+280%
Consultation Requests
Orthodontic practice · Toronto
£89
Cost Per Consultation
Invisalign campaigns · London
#1
Ranking: 'Invisalign [City]'
Achieved in 14 weeks
7.2%
Website Conversion Rate
Up from 1.9% after CRO
68%
Consultation-to-Start Rate
After landing page redesign
$2M+
Revenue Generated
Across orthodontic clients
My Services

How I Help Orthodontics Practices Grow

Every service is tailored to the specific patient acquisition challenges and competitive dynamics of your dental specialty.

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Local SEO & Google Maps
Dominate local search and the Google Maps 3-Pack for your specialty and city.
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Google Ads Management
Procedure-specific campaigns that drive qualified patient calls and bookings.
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Organic SEO & Content
Long-form authority content that ranks for your specialty's key search terms.
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Website Design & CRO
Conversion-optimised dental websites built to turn visitors into booked patients.
FAQ

Orthodontics Marketing Questions

Common questions from orthodontics practice owners before working with me.

Yes. My strategy covers all orthodontic treatment types — Invisalign, clear aligners, traditional metal braces, ceramic braces, and lingual braces. Each has a distinct patient profile and search journey.
Smaller independent practices often outperform chains on local SEO because of the trust signal advantage. Reviews, personalised content, and local authority signals all favour boutique practices. Google Ads strategy is about targeting the right patient, not outspending everyone.
Yes. I implement call tracking, form attribution, and in some cases integrate with your practice management software to connect digital touchpoints to case starts — giving you true ROI clarity.
Both. Branded Invisalign keywords attract high-intent adult patients willing to pay a premium. Broader orthodontic keywords and local terms capture family and teen patient markets. A combined approach maximises reach and ROI.
Typically: meaningful improvement in Google Maps ranking within 8-10 weeks, notable increase in consultation requests by month 3, and a clear, measurable ROI from Google Ads within 60 days. Exact outcomes depend on market competition and starting position.
Free Practice Audit

Ready to Book More Consultations?

Get a free audit of your orthodontic practice's online visibility and a clear strategy for filling your consultation calendar with qualified patients.

Get Your Free Audit → All Dental Specialties

⏱ Takes 2 minutes · Delivered in 48 hours · 100% free