🦷 General Dentistry Marketing

More New Patients.
Fewer Empty
Chairs.

General dentistry is hyper-competitive in every city. Patients search for cleanings, check-ups, fillings, and emergency appointments daily — and they book the practice they find first. I build marketing systems that make sure that's you.

🦷 150+ Dental Practices Ranked 📍 300+ Page 1 Rankings 📞 +220% Avg. New Patient Call Growth 🔒 No Long-Term Contracts
Get Your Free Practice Audit → ← All Dental Specialties
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The Challenge

Why General Dental Practices Struggle to Grow

Every city has dozens of general dentists. Without a deliberate digital strategy, you're invisible to the majority of people searching for a new dentist — even if you're the best practice on the street.

📍
Not in Google Maps 3-Pack
76% of local searches result in a same-day contact. If your practice isn't in the top 3 local results for 'dentist [city]', you're missing your most valuable daily traffic.
💸
Paid ads with no patient tracking
Running Google Ads without call tracking and conversion attribution means you don't know if your budget is generating appointments or just impressions. Most practices waste 40%+ of their ad spend.
⭐
Too few Google reviews
Patients compare practices by review count and star rating before they even read a word on your website. Without a systematic review generation process, competitors with more reviews outrank and outconvert you.
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Generic website, high bounce rate
Most dental websites look fine but fail to convert. They don't address patient anxieties, have no clear booking CTA, and take too long to load on mobile — where most local searches happen.
The Strategy

A Marketing System Built for General Dental Practices

Every element of your digital presence — from Google Maps to your website — should work together to convert local searchers into booked appointments.

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Google Maps Dominance
Full Google Business Profile audit and optimisation, local citation building, and service-area keyword targeting to get you into the 3-Pack for 'dentist [city]', 'emergency dentist', 'dental check-up', and more.
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Procedure-Specific Pages
Dedicated landing pages for check-ups, cleanings, fillings, emergency dental, teeth whitening — each targeting patients searching for that specific service in your location.
⭐
Review Generation System
Automated post-appointment review request sequences that turn satisfied patients into Google reviews. More reviews = higher ranking = more patients seeing you first.
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Targeted Google Ads
Campaigns targeting emergency dental, family dentist, NHS dentist, and private dental searchers — with separate ad groups, dedicated landing pages, and full call tracking.
📱
Mobile-First Website CRO
Since 70%+ of local dental searches happen on mobile, I optimise your website for fast loading, tap-to-call CTAs, and trust-building content that turns phone-screen visitors into appointments.
📊
Monthly Reporting
Clear, jargon-free reporting showing new patient calls, ranking movements, and ROI — so you always know exactly what your marketing is delivering.
Real Results

What My Clients Achieve

Real numbers from real practices. These results come from implementing the exact strategies outlined above — not from cherry-picked outliers.

+312%
Organic Traffic Growth
General practice · Austin, TX
94/mo
New Patient Calls
Up from 18/month · Manchester
#1
Google Maps Ranking
Achieved in 10 weeks · Bristol
£32
Cost Per New Patient Lead
Google Ads campaign · Leeds
7.2%
Website Conversion Rate
Up from 1.8% · Birmingham
220%
Average Local Visibility Lift
Across all clients
My Services

How I Help General Dentistry Practices Grow

Every service is tailored to the specific patient acquisition challenges and competitive dynamics of your dental specialty.

📍
Local SEO & Google Maps
Dominate local search and the Google Maps 3-Pack for your specialty and city.
🎯
Google Ads Management
Procedure-specific campaigns that drive qualified patient calls and bookings.
📈
Organic SEO & Content
Long-form authority content that ranks for your specialty's key search terms.
🎨
Website Design & CRO
Conversion-optimised dental websites built to turn visitors into booked patients.
FAQ

General Dentistry Marketing Questions

Common questions from general dentistry practice owners before working with me.

Most general dental practices see meaningful ranking movement within 6-10 weeks, with strong 3-Pack positions by month 3-5. Highly competitive markets like London take longer. I'll give you a realistic timeline based on your specific market from the first conversation.
Both. NHS practices have a very different marketing goal — high volume, accessibility, proximity. Private practices need to attract patients willing to invest more. I build strategies tailored to your specific model and patient base.
For most local dental markets, I recommend a minimum of £500-£1,000/month in Google Ads budget. Highly competitive cities may need more. I'll assess your market and give you a realistic recommendation before we start.
Absolutely. Local SEO and Google Ads are about relevance and proximity, not practice size. A well-optimised single-location practice consistently outranks large groups in their immediate area.
Access to your Google Business Profile, Google Ads account (if you have one), and your website. The rest I'll handle. Most clients are set up and live within 2 weeks of onboarding.
Free Practice Audit

Ready to Fill Your Appointment Book?

Get a free audit of your general dental practice's online visibility — including your Google Maps ranking, competitor analysis, and a clear plan to get more new patient calls.

Get Your Free Audit → All Dental Specialties

⏱ Takes 2 minutes · Delivered in 48 hours · 100% free